Quality Roots, a Michigan-based cannabis retailer known for its customer-focused service, opened its first New Jersey location in Marlton this week. The expansion marks the brand's entry into the Garden State market, where recreational cannabis sales have surged since legalization in 2021. This move brings the company's emphasis on education and quality products to a state with growing competition among dispensaries.
Core Values Shape Retail Experience
Quality Roots builds each store around transparency and staff expertise. The Marlton site stocks over 200 products, from flower and concentrates to edibles, prerolls, vaporizers, tinctures, topicals, and CBD items. Staff undergo continuous training to offer informed guidance, a practice that stems from the company's roots in a family-run retail business starting with pharmacies and later toy stores. Customers praise this approach: one review highlights the "kindest and most patient budtenders" in New Jersey, who deliver 10/10 product knowledge and service. Such education addresses common challenges in cannabis retail, where informed choices reduce risks like overconsumption or mismatched products.
Promotions Build Community Ties
The grand opening features summer deals and giveaways to draw locals. Weekly discounts cover popular items, while purchases of $50 or more enter customers into monthly prize drawings, including a $1,000 Delta Airlines gift card, NFL season opener tickets, concert experiences, and up to $100 in store credit. First-time buyers receive 25% off, with referral and loyalty perks offering additional savings—$10 off $100-plus purchases for loyalty sign-ups. These incentives reflect broader trends in cannabis retail, where loyalty programs foster repeat visits amid market saturation.
Design Prioritizes Comfort and Access
The Marlton store at 850 Rte. 70 W adopts a layout focused on efficiency and immersion. Clear merchandising displays availability, pricing, and details, allowing self-guided exploration alongside staff help. Guests describe an "aesthetically pleasing" setup with bud boxes for smelling products, enhancing the sensory experience. Open daily from 9 a.m. to 10 p.m. near Raising Cane’s, Target, Trader Joe’s, and the Promenade at Sagemore, it serves residents from Cherry Hill, Moorestown, Mount Laurel, and Philadelphia. Online pre-ordering at getqualityroots.com adds convenience. This model draws from Michigan's mature market, where Quality Roots operates ten locations since 2020, signaling potential for New Jersey's evolving cannabis landscape.
